PROCESS

BRIEF

This animation is based on the following brief: find a way that would allow someone to bury themselves once they are goneFind a way that would allow someone to bury themselves once they are gone. 

I inspired myself from the many examples of Rube Goldberg machines that have flooded my imagination through cartoons and comics since my childhood, to create a complex and fully automated contraption that would effectively allow someone to be taken down in his grave after they pass.

RESEARCH

Louis worked on finding the best way to relate the Rube Goldberg machine to the IKEA brand, considering what represents the brand, it’s visual style and general philosophy, trying to twist around the message that the brand could convey to its clients.

CONCEPT

This project symbolises the current trend and taste of our capitalist society, forever consuming by comfort rather by taste, accumulating standardized objects with no humanity or sentimental value, hiding behind the clean, surgical and consumer friendly mask of the brand.